We can help with organic and targeted Search Engine Optimisation (SEO)
With the continuing advances in technology, people can view websites on a multitude of different web browsers - PCs, laptops, tablets and mobile phones. In fact, tablets and mobiles are now the most common devices used to access the internet, explore, browse and shop.
Search Engine Optimisation is a process that will increase the quality and the quantity of the traffic that you will get to your website.
It increases the visibility of your website or web page to anyone who uses a search engine such as Google. This will inevitably lead to more leads.
When displaying search results, Google shows links to web pages that it considers to be relevant to the search being made and also authoritative to that subject, question or query.
Google measures authority by analysing the amount of links and their quality from all of the web pages in its results and organises them into the rankings. The search engine will prioritise paid-for ads and then the most relevant and what it deems to be the highest quality on page one of its platform.
There are two key types of SEO that we offer at Midwinter Web Design:
- Organic Search Engine Optimisation
- Google Pay Per Click (PPC)
The most suitable option depends on what you are trying to achieve with your online presence, and we can advise you on that based upon your business type and your goals.
Google Pay Per Click (PPC)
Google Pay Per Click is great for a business which is advertising products on eCommerce websites.
We can link your products within your online shop, to an automated feed direct into Google. This Google feed can then be linked to a Google Pay Per Click campaign.
Anyone doing relevant Google searches will then be able to produce an image, price and description of your products, along with a link to your store so that they can make a quick and easy purchase.
The other way to make use of Pay Per Click is to promote your special offers or seasonal discounts.
Google Pay Per Click campaigns have no contracts, and no set budgets so you can be flexible and work to your particular budget with no time limits or contracts.
We can manage how much you spend in your campaign and plan when to show your ads so that you get the best reach for this, we will charge a management fee which will be fully explained upfront. We are in full control, there are no hidden costs once our fee structure and your ad spend have been agreed.
Organic SEO is the ethical way of getting your website high up on page one of Google, through its own strength and activity. It does not include paid-for ad spend on top of management.
Here at Midwinter Web Design we achieve this through sound website construction and being aware of your competitors’ page rankings - so we can ensure your page will out-perform them.
The benefits of organic SEO is that it is long term - it does not stop in the way that Google Pay Per Click does.
Also, if you lapse or lesson your activity around your website’s content, you will drop only if your competitors’ activity rises.
Organic SEO is great for raising your company’s profile and making consumers aware of your business’s products and services, values and ethical standing etc. Being well ranked on Google provides people with confidence in your business and its quality, as Google will have ranked you according to those values.
Do not delay, the longer you take to get in touch with us, the longer it will take to make your website search engine friendly!