As a business owner, you may be enticed by the idea of getting a free website. While it may sound like a great deal at first, you might want to think it over for a while. If your overall goal is to maintain a good reputation and become successful in your line of business, are you willing to hang it in the balance using a free DIY website?
The hard truth is - you will always get what you pay for. The same truth applies to your website. As you may already know, your website is probably the first, and sometimes the only, platform your potential and existing customers will access when searching for your products and services.
To catch the attention of your target audience, and hopefully keep it, you must create a great first impression. If you are going for a DIY job, will it be able to give your customers the right first impression? Will it represent your business in the best possible way? Will your customers be able to contact you if they want to purchase or talk to you if needed or does it make them close your website and visit your competitors?
Without the proper knowledge, skills and attitude that a website designer has, creating a DIY website can be harmful to your brand and business as a whole. Fixing a broken website is like trying to fix your home: you need a highly-trained professional to do it or it could get expensive!
You might think that creating a website is very simple. Just like other things in life, it is easier said than done. Creating a website involves a complex series of tasks that are usually carried out by an experienced web designer.
Here are just some of the reasons why you need a professional to handle your web design.
A web designer can help you create a professional and high-quality website. We live in an era where information is easy to access and whatever we need can be found in just a matter of seconds. A lot of online platforms offer free websites with various templates to choose from. The downside of these platforms will give your website the risk of looking to generic. You don’t want to be generic. You want to stand out and shine among your competitors.
A professional web designer will work with you throughout. They will create a website that is bespoke and add various features that will be beneficial to your business.
For instance, if you are running an e-commerce website, the web designer can help create a website that will allow your customers to easily find what they want, add the items to their cart, checkout and pay in just a few clicks. Because you are working with a professional, you can be assured that your website will have a simple but effective layout and design.
Aside from making sure that your website will serve its purpose, the web designer will also make sure that your website will create a good impression upon first glance. Various website prototypes can be presented to you. It can be eye-catching yet professional looking and be exceptionally entertaining yet staying true to your brand.
Studies have shown that it only takes a few seconds for visitors to form an impression of your website so if they are less than impressed with what they see, there is a great chance they will go somewhere else.
Don’t let this happen to you. Entrust this matter with the experts.
A web designer can help you create a website with a wonderful user experience. It is one thing to catch your target audience’s attention. It is quite another to keep it.
This is where user experience comes in. It will involve optimising your website’s loading speed, implementing an intuitive user interface, adding plugins and installing security. Combine these with call-to-action buttons and a responsive web design (which means your website is compatible with desktop and mobile devices), transforming your website visitors into paying customers will be like second nature to you.
A web designer can help you formulate a better online strategy. The key to web design is creating a platform that will help your business reach its goals. In order for you to achieve this, you must be able to know what your company mission, vision, values, business goals and target audience are. The web designer will use this information to help establish your website as the leading authority among your competitors in the industry.
By sticking to your company branding, the web designer can help cement your online presence and create strategies that will attract your target audience and allow those strategies to create more opportunities for business growth in the future.
A web designer can help optimise your website. Did you know that a lot of people begin their online journeys by using a search engine? For instance, if someone is looking for the nearest cupcake store, all they have to do is type the keyword and their location then presto, the search engine will show all the cupcake shops that are nearest to the user.
If you are an owner of a cupcake shop, you want that person to come to your shop. How can you make this happen? You have to optimise your website.
This task involves the rapidly changing and dynamic discipline of search engine optimisation. This will also involve developing logical site navigation and content layout, as well as a lot of other things. In simple terms, optimising your website actually means making your website answer the questions the user is asking. This will help business to rank well on search engines. Getting a high rank sure sounds easy but accomplishing it takes a lot of time, effort and technical know-how.
For these reasons, and so much more, hiring a professional web designer makes more business sense than doing it all on your own.
If you are ready to get things started for your business, talk to the website experts of Midwinter Web Design today!