5 Top Tips for your website
1. What is the purpose of your website?
This seems obvious but often overlooked – some people are never happy with their website, as they have no defined goals for it or have not even created a plan of what content they want on their website.
Then when you have this is place -
Support all of your KEY MESSAGES with strong: Calls to action on each page to notify people of what they have to do.
For example, if you are selling widgets, make it obvious how much they cost and how you purchase them.
If you want to generate enquiries, make sure your contact details are visible on all pages – not just on the contact us page.
As previously mentioned,
Make sure you have contact details and calls to action on all pages, make it as easy as possible for people to get in touch with you – make people comfortable in contacting you – with as few clicks as possible (ideally none) to find your contact details.
Basic contact details should be Email Address, Telephone Number and a Get in Touch email form.
2. Do not use stock pictures – in fact, stock anything
Have professional pictures taken, do not use stock images – people will feel more at ease with seeing your images and feel they can relate to you more easily – against websites that use generic content.
Again, video is very important get some bespoke video content onto your website.
Also, use a bespoke website design do not undo all of your hard work by using a generic WordPress Theme.
3. Get search engines to notice you, they will then promote you.
Google Local Business is a free service, so make sure you enter all of your business’s details onto it and keep it up to date.
Regularly post on Twitter, Facebook and LinkedIn and get these referenced on your website.
Search engines like to see you are active and social media is a great way of showing you are engaging with people on the internet.
4. Provide Search Engines with more reasons to promote you against your competitors
Update your website’s content regularly, have a blog section or case studies section that you can regularly add content to. Or constantly update your products and services.
If you frequently update your website, search engines will be aware of this and therefore regularly keep checking your website.
This will instil confidence in search engines that you are active, and they will be more confident to promote your website and subsequently your business, against your competitors.
5. Maintain your website - Make sure, as a minimum, you have your website regularly backed up.
If you are worried about your website’s security contact Midwinter Web Design and I will help and advise you on how to secure it.