What is an SSL Certificate and why does your website need it?
SSL stands for Secure Socket Layer and serves as additional security for your site. If your website has an SSL Certificate, data and any sensitive information that is passing between server and browser are protected and unavailable for interception by the third party.
Simply put, an SSL Certificate is that extra layer of security that secures the transfer of valuable information between two parties and websites which have an SSL Certificate have their addresses starting with https://.
Secure connections are imperative for many internet users, and having an SSL Certificate has become almost inevitable with search engines like Google prioritising on linking only to secure sites. Here are the top reasons why your website invariably needs an SSL Certificate.
Secures your website
With an SSL Certificate, you can prevent any security breach on your website. You will be provided with a secondary authentication feature which ensures that data is not accessed from other devices on the same server.
Offers SEO benefits
Everyone wants to browse on a safe website and to ensure safe browsing Google uses HTTPS as the SEO ranking parameter. Having an SSL certificate will, therefore, boost your site's ranking in search results.
Helps win your customers' trust
Internet users are increasingly becoming aware of the importance of website security and will see you as a professional brand on seeing that you took the extra mile to secure your website. As such, making your website SSL secure is a sure way to turn site visitors into buyers since they can confidently enter their details online and make purchases.
Stop information theft
From passwords and usernames to credit card details and bank account numbers, any sensitive information on your website will be encrypted and protected.
To move your business to the next level of excellence, upgrade your online presence with an SSL Certificate, contact us today to find out how.