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Is your website mobile friendly?

Nowadays, everyone spends time on their mobile; so much more than desktops (excluding in the workplace, of course).

If you want your business website to be as efficient as possible and reach maximum audiences, ensuring it’s mobile friendly should be number one on your list.

There’s a few ways in which you can do this, and it’s easier than you think.

Responsiveness

Optimising your site for mobile can be easily done these days, but one of the most important things is the responsiveness of your site. In other words, this means making sure all content appears the same no matter what device it's being accessed on, so no content is limited to the audience. This of course, can have a negative impact on SEO if it differs.

Other important optimisation aspects to remember are button sizes, font sizes and placement, and the layout of the page in general.

Easy consumer journey

The consumer journey needs to be as easy as possible on mobile. This is especially important for eCommerce sites, where the end goal is to drive sales.

Ensuring customers have the easiest journey possible will only benefit page landing rates, and reduce bounce rates. After all, how many of us have given up on a site on our mobile when there are too many steps to complete?

Avoid flash

Flash Player has a tendency to be temperamental on any desktop device, and is not supported by Android or iOS so is a no-no for any mobile sites.

There’s no point spending time or money on something which isn’t going to benefit either you or the consumer.

Compress assets

Images and video are essential for websites, but can result in huge file sizes. Therefore it’s important to ensure these aren’t slowing your site down by compressing where you can, but not compromising on quality.

Compressing assets will help your mobile site run smoothly, but still offer the same aesthetics and experience as if it was being accessed via desktop.

For more on web design packages, explore the rest of our site or get in touch, and we'd be happy to help.