ABOUT

What are you grateful for?

World Gratitude Day falls on 21st September. A day put aside for us all to celebrate what we are grateful for.

The idea came into being after a meeting at the United Nations building in 1965, but it wasn’t until 1977 that the day was officially recognised.

Although many of blogs cover business subjects – we are people with personalities and stories – and often when building websites, I stress the importance of bringing out the personality in your business and celebrating your team.

man typing on his laptop with the sign Domain on the screen

Website And Email Hosting

When a website is hosted, its files are stored on a special computer system called a server. Anyone can access the files on your website if it is hosted on this computer.

These special computers have a special set of software installed so that people in other countries can view the website. Web servers are the software that manages the website.

Basic functions of a web server include receiving incoming requests and responding by sending the requested page to the user's browser.

Hosting your website does not require you to learn all of these things. Numerous companies offer this as a service at a low price.

Backing up your website

If you are in business you probably already back up your computer files onto an external drive or somewhere in the Cloud regularly. However, do you do the same for your website?

Why is this important?  If your computer is damaged, or hacked, you may need to reinstall your operating system and start from scratch.

Even if you already take web security seriously, and take as many precautions as possible to protect against hackers, you should always plan for the worst.

Man holding a virtual pad with sign Website Security

How Do I Make My Website Secure?

Do you own an online business? If yes, you probably have your own website where you post your products and services. The best thing about owning your own website is you can customise it and put everything you want in there. In some platforms, they even have features including analytics on your sales. 

This is good since you can maximise it to the fullest. However, the current website security environment is not as conducive as you will imagine. Hackers are everywhere. Cyberattacks happen on a daily basis leaving a lot of businesses not just vulnerable but bankrupt instantly. This makes web security one of the top priority agendas of companies and business owners. 

The Basics of SEO

Is your website working well for you, or are you unhappy because you don’t seem to get the amount of traffic you think you should?

It could be your SEO isn’t working- we can optimise your site to make sure it starts working for you with more efficiency and more visibility. 

What is SEO?

SEO stands for Search Engine Optimisation.

A monitor with a web design sign on the screen with a cup of coffee on the table

Web Design

What is web design?

Web design is a major factor in web development that focuses on the user's experience. Web design is one of the most important things that a user would see in a website as it quite literally defines the appearance of your brand to users that might want to browse or purchase an item. 

Web design focuses on the layout, meaning the way a web page would look like. And as a customer, this determines a lot - from how easily they can navigate through the site and how they perceive your brand. 

Are you looking for a great web design for your company?This email address is being protected from spambots. You need JavaScript enabled to view it. with Midwinter today!

The Guide To Running A Successful Business With Web Design

Starting a business is challenging. It requires a lot of determination, learning, constant adjustments and yet only pays off after years of cultivation.

It’s one thing to know that challenges are a part of our daily lives and will lead to growth, but another to face them head-on. It's okay to struggle as long as you're patient and are able to use marketing techniques that will help your business grow.

How secure is your website?

 You have a website, and you’re happy with the design, and the layout, but do you know if it is as safe as it could be?

Is your site being patched and kept secure and up to date? Are you confident that it has its SSL certificate? (secure socket layer) From summer this year, Google will penalise insecure websites even more than it does today.

Is Your Website Making You Stressed?

Did you know April is Stress Awareness Month – don’t let your website add to your worries…

According to the Mental health Foundation, 74% of UK adults have felt so stressed over the last year, that at some point they have become overwhelmed, or unable to cope.

This years’ theme for Stress Awareness Month is Regaining Connectivity, Certainty and Control.

Nine Signs You Are Working With a Good Website Developer

If you are thinking of spring cleaning your website this Spring, you may find it useful to consider what ‘great service’ looks like when it comes to this crucial tool in your PR & sales toolbox.

Too often I have people who come to me and my team because they’ve got various problems with their websites which they want us to fix. We’re happy to help however it frustrates me that they got into that situation in the first place. Occasionally of course, it’s unavoidable because something unforeseen has happened.

What does a web designer do?

Web designers have a mind for computers and an instinct for the latest technology trends. They are usually paid to build the online presence of companies all over the world. It is a very fulfilling career for people with the inclination to manage online-related tasks.

The 7 Steps of Web Development

Businesses are now taking a modern approach to keep up with the demands of the customers. Back in the day, entrepreneurs needed to have a physical store to showcase their products and services. Nowadays, websites are starting to take the place of physical stores, as it allows businesses to stay open 24 hours a day and 7 days a week, enabling customers to know the brand, interact with it and purchase from the website whenever they want to. 

How does Google rank websites?

Nowadays, it takes an online presence for businesses to thrive. Although going online is simple, making sure that customers will find you is quite a task to undertake. 

When customers want to find you, they usually go to search engines like Google. While investing in paid search ads gives you immediate search engine exposure, combining paid and organic search engine results are often the better approach in increasing your online visibility. 

Why You Need a Web Designer and Not a DIY Job

As a business owner, you may be enticed by the idea of getting a free website. While it may sound like a great deal at first, you might want to think it over for a while. If your overall goal is to maintain a good reputation and become successful in your line of business, are you willing to hang it in the balance using a free DIY website? 

The hard truth is - you will always get what you pay for. The same truth applies to your website. As you may already know, your website is probably the first, and sometimes the only, platform your potential and existing customers will access when searching for your products and services. 

How can you Stand Out Online  

There are millions of websites on the internet and standing out from the online crowd can be an overwhelming task for web designers. Every now and then, design trends and SEO algorithms evolve and figuring out which trends would actually work can be very confusing. To keep things simple, here are a few tried-and-tested tips that will help you become a prominent segment in your industry.

With COVID-19 changing the way we shop, now more than ever is a time to get your website on point

Web hosting matters. If you want to stand out from your competitors and attract to your target audience, you need to consider a lot of things; web hosting is one of them.

Nowadays, a good hosting package is essential for any business. It will serve as the backbone of your website and help you achieve your business goals. Just like a skyscraper, your website must have a good foundation to rise above any marketing challenges you may encounter.

When was the last time you asked your online customers for feedback?

In the age of social media, customer feedback is taking centre stage. For the benefit of those who are not familiar with customer feedback, it is simply the information gathered from your clients or customers, mostly gathered using google, a website or social media channel. Customer feedback will help you measure your customers’ level of satisfaction.

Nowadays, this data is gathered using a variety of approaches, ranging from comment cards to website surveys. The data is also gathered from a variety of devices too (personal computers, laptops, tablets and smartphones).

The Importance of a Good Hosting Package

The success of any endeavour always starts with a good foundation. When it comes to having a successful website, it all starts with choosing a good hosting package. The quality of your hosting package is determined by a lot of things; reliability, performance and website speed are just some of them. These factors can make or break or break your success. With this in mind, it is critical to find and choose a web hosting provider who can offer a good package and meet whatever demands your website needs. Read on and find out how a good hosting package can affect your website and why it is a great investment for you.

What is Web Development?

Web development is a term which involves the building and maintaining of websites that are accessible through the world wide web. Within the umbrella of web development are numerous programming languages...

SEO Tips

Top SEO tips to get your website seen

If you own a website then it’s likely that you’ve already heard of SEO (search engine optimisation) and you might even be looking into how it benefits you.

Midwinter website design

What your website can say about you

Your website can be the first thing a potential customer sees of your business. Here, we’ll look at how to find out what your website says about you.