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Why You Need a Web Designer and Not a DIY Job

As a business owner, you may be enticed by the idea of getting a free website. While it may sound like a great deal at first, you might want to think it over for a while. If your overall goal is to maintain a good reputation and become successful in your line of business, are you willing to hang it in the balance using a free DIY website? 

The hard truth is - you will always get what you pay for. The same truth applies to your website. As you may already know, your website is probably the first, and sometimes the only, platform your potential and existing customers will access when searching for your products and services. 

To catch the attention of your target audience, and hopefully keep it, you must create a great first impression. If you are going for a DIY job, will it be able to give your customers the right first impression? Will it represent your business in the best possible way? Will your customers be able to contact you if they want to purchase or talk to you if needed or does it make them close your website and visit your competitors?

Without the proper knowledge, skills and attitude that a website designer has, creating a DIY website can be harmful to your brand and business as a whole. Fixing a broken website is like trying to fix your home: you need a highly-trained professional to do it or it could get expensive!

You might think that creating a website is very simple. Just like other things in life, it is easier said than done. Creating a website involves a complex series of tasks that are usually carried out by an experienced web designer. 

Here are just some of the reasons why you need a professional to handle your web design.

A web designer can help you create a professional and high-quality website. We live in an era where information is easy to access and whatever we need can be found in just a matter of seconds. A lot of online platforms offer free websites with various templates to choose from. The downside of these platforms will give your website the risk of looking to generic. You don’t want to be generic. You want to stand out and shine among your competitors. 

A professional web designer will work with you throughout.  They will create a website that is bespoke and add various features that will be beneficial to your business. 

For instance, if you are running an e-commerce website, the web designer can help create a website that will allow your customers to easily find what they want, add the items to their cart, checkout and pay in just a few clicks. Because you are working with a professional, you can be assured that your website will have a simple but effective layout and design.

Aside from making sure that your website will serve its purpose, the web designer will also make sure that your website will create a good impression upon first glance. Various website prototypes can be presented to you. It can be eye-catching yet professional looking and be exceptionally entertaining yet staying true to your brand. 

Studies have shown that it only takes a few seconds for visitors to form an impression of your website so if they are less than impressed with what they see, there is a great chance they will go somewhere else. 

Don’t let this happen to you. Entrust this matter with the experts.  

A web designer can help you create a website with a wonderful user experience. It is one thing to catch your target audience’s attention. It is quite another to keep it. 

This is where user experience comes in. It will involve optimising your website’s loading speed, implementing an intuitive user interface, adding plugins and installing security. Combine these with call-to-action buttons and a responsive web design (which means your website is compatible with desktop and mobile devices), transforming your website visitors into paying customers will be like second nature to you.  

A web designer can help you formulate a better online strategy. The key to web design is creating a platform that will help your business reach its goals. In order for you to achieve this, you must be able to know what your company mission, vision, values, business goals and target audience are. The web designer will use this information to help establish your website as the leading authority among your competitors in the industry. 

By sticking to your company branding, the web designer can help cement your online presence and create strategies that will attract your target audience and allow those strategies to create more opportunities for business growth in the future. 

A web designer can help optimise your website. Did you know that a lot of people begin their online journeys by using a search engine? For instance, if someone is looking for the nearest cupcake store, all they have to do is type the keyword and their location then presto, the search engine will show all the cupcake shops that are nearest to the user.

If you are an owner of a cupcake shop, you want that person to come to your shop. How can you make this happen? You have to optimise your website. 

This task involves the rapidly changing and dynamic discipline of search engine optimisation. This will also involve developing logical site navigation and content layout, as well as a lot of other things. In simple terms, optimising your website actually means making your website answer the questions the user is asking. This will help business to rank well on search engines. Getting a high rank sure sounds easy but accomplishing it takes a lot of time, effort and technical know-how. 

For these reasons, and so much more, hiring a professional web designer makes more business sense than doing it all on your own. 

If you are ready to get things started for your business, talk to the website experts of Midwinter Web Design today!

How can you Stand Out Online  

There are millions of websites on the internet and standing out from the online crowd can be an overwhelming task for web designers. Every now and then, design trends and SEO algorithms evolve and figuring out which trends would actually work can be very confusing. To keep things simple, here are a few tried-and-tested tips that will help you become a prominent segment in your industry.

With COVID-19 changing the way we shop, now more than ever is a time to get your website on point

Web hosting matters. If you want to stand out from your competitors and attract to your target audience, you need to consider a lot of things; web hosting is one of them.

Nowadays, a good hosting package is essential for any business. It will serve as the backbone of your website and help you achieve your business goals. Just like a skyscraper, your website must have a good foundation to rise above any marketing challenges you may encounter.

There are many companies offering web hosting packages and you usually get what you pay for. To help you choose the right company, here are the things you need to consider.

Why You Need a Web Designer and Not a DIY Job

As a business owner, you may be enticed by the idea of getting a free website. While it may sound like a great deal at first, you might want to think it over for a while. If your overall goal is to maintain a good reputation and become successful in your line of business, are you willing to hang it in the balance using a free DIY website? 

The hard truth is - you will always get what you pay for. The same truth applies to your website. As you may already know, your website is probably the first, and sometimes the only, platform your potential and existing customers will access when searching for your products and services. 

To catch the attention of your target audience, and hopefully keep it, you must create a great first impression. If you are going for a DIY job, will it be able to give your customers the right first impression? Will it represent your business in the best possible way? Will your customers be able to contact you if they want to purchase or talk to you if needed or does it make them close your website and visit your competitors?

Without the proper knowledge, skills and attitude that a website designer has, creating a DIY website can be harmful to your brand and business as a whole. Fixing a broken website is like trying to fix your home: you need a highly-trained professional to do it or it could get expensive!

You might think that creating a website is very simple. Just like other things in life, it is easier said than done. Creating a website involves a complex series of tasks that are usually carried out by an experienced web designer. 

Here are just some of the reasons why you need a professional to handle your web design.

A web designer can help you create a professional and high-quality website. We live in an era where information is easy to access and whatever we need can be found in just a matter of seconds. A lot of online platforms offer free websites with various templates to choose from. The downside of these platforms will give your website the risk of looking to generic. You don’t want to be generic. You want to stand out and shine among your competitors. 

A professional web designer will work with you throughout.  They will create a website that is bespoke and add various features that will be beneficial to your business. 

For instance, if you are running an e-commerce website, the web designer can help create a website that will allow your customers to easily find what they want, add the items to their cart, checkout and pay in just a few clicks. Because you are working with a professional, you can be assured that your website will have a simple but effective layout and design.

Aside from making sure that your website will serve its purpose, the web designer will also make sure that your website will create a good impression upon first glance. Various website prototypes can be presented to you. It can be eye-catching yet professional looking and be exceptionally entertaining yet staying true to your brand. 

Studies have shown that it only takes a few seconds for visitors to form an impression of your website so if they are less than impressed with what they see, there is a great chance they will go somewhere else. 

Don’t let this happen to you. Entrust this matter with the experts.  

A web designer can help you create a website with a wonderful user experience. It is one thing to catch your target audience’s attention. It is quite another to keep it. 

This is where user experience comes in. It will involve optimising your website’s loading speed, implementing an intuitive user interface, adding plugins and installing security. Combine these with call-to-action buttons and a responsive web design (which means your website is compatible with desktop and mobile devices), transforming your website visitors into paying customers will be like second nature to you.  

A web designer can help you formulate a better online strategy. The key to web design is creating a platform that will help your business reach its goals. In order for you to achieve this, you must be able to know what your company mission, vision, values, business goals and target audience are. The web designer will use this information to help establish your website as the leading authority among your competitors in the industry. 

By sticking to your company branding, the web designer can help cement your online presence and create strategies that will attract your target audience and allow those strategies to create more opportunities for business growth in the future. 

A web designer can help optimise your website. Did you know that a lot of people begin their online journeys by using a search engine? For instance, if someone is looking for the nearest cupcake store, all they have to do is type the keyword and their location then presto, the search engine will show all the cupcake shops that are nearest to the user.

If you are an owner of a cupcake shop, you want that person to come to your shop. How can you make this happen? You have to optimise your website. 

This task involves the rapidly changing and dynamic discipline of search engine optimisation. This will also involve developing logical site navigation and content layout, as well as a lot of other things. In simple terms, optimising your website actually means making your website answer the questions the user is asking. This will help business to rank well on search engines. Getting a high rank sure sounds easy but accomplishing it takes a lot of time, effort and technical know-how. 

For these reasons, and so much more, hiring a professional web designer makes more business sense than doing it all on your own. 

If you are ready to get things started for your business, talk to the website experts of Midwinter Web Design today!

When was the last time you asked your online customers for feedback?

In the age of social media, customer feedback is taking centre stage. For the benefit of those who are not familiar with customer feedback, it is simply the information gathered from your clients or customers, mostly gathered using google, a website or social media channel. Customer feedback will help you measure your customers’ level of satisfaction.

Nowadays, this data is gathered using a variety of approaches, ranging from comment cards to website surveys. The data is also gathered from a variety of devices too (personal computers, laptops, tablets and smartphones).

Since customer feedback is now taking the marketing spotlight, several companies and famous brands are taking a different approach: the customers are now the focus of attention. By taking into consideration what the customers are saying and how they are reacting, you will be able to gauge their level of satisfaction, customer experience and brand loyalty.

The Importance of a Good Hosting Package

The success of any endeavour always starts with a good foundation. When it comes to having a successful website, it all starts with choosing a good hosting package. The quality of your hosting package is determined by a lot of things; reliability, performance and website speed are just some of them. These factors can make or break or break your success. With this in mind, it is critical to find and choose a web hosting provider who can offer a good package and meet whatever demands your website needs. Read on and find out how a good hosting package can affect your website and why it is a great investment for you.

What is Web Development?

Web development is a term which involves the building and maintaining of websites that are accessible through the world wide web. Within the umbrella of web development are numerous programming languages...

SEO Tips

Top SEO tips to get your website seen

If you own a website then it’s likely that you’ve already heard of SEO (search engine optimisation) and you might even be looking into how it benefits you.

Midwinter website design

What your website can say about you

Your website can be the first thing a potential customer sees of your business. Here, we’ll look at how to find out what your website says about you.

responsive website

How to make a responsive website

You want your website to attract many people, and you want them to stick around once they’ve clicked onto your website. One of the main reasons people leave a website is because it loads too slowly and they lose patience, so you’ll want to make sure this doesn’t happen to you! Here are some tips on how you can make a responsive website. 

Website tips

5 Top Tips for your website

When it comes to designing and creating your website, there are many styles and directions you can choose from. You can make it simple, classic and minimalistic or vibrant, modern, playful and eye-catching. 

While the final look and overall feel of your website may display your personal preferences, brand identity or line of work, a few basic things should always be applied to make it effective. 

A fantastic web design can help you reach the business goals you are aiming for, as well as cater to the needs of your existing and potential clients. So that your website can be as compelling and effective as it should be, take a few minutes of your time to read and consider these 5 tips.  

What is the purpose of your website?

This seems obvious but often overlooked – some people are never happy with their website, as they have no defined goals for it or have not even created a plan of what content they want on their website.

Support all of your key messages with strong calls to action on each page to notify people of what they have to do. For example, if you are selling an item, make it obvious how much it costs and how you purchase them. If you want to generate enquiries, make sure your contact details are visible on all pages – not just on the contact us page.

As previously mentioned, make sure you have contact details and calls to action on all pages. Make it as easy as possible for people to get in touch with you. Make people comfortable in contacting you with as few clicks as possible (ideally none) to find your contact details. Basic contact details should include an email address, telephone number and a contact form which they can fill out easily.

Do not use stock pictures if possible.

Have professional pictures taken for your website. If possible, do not use obvious stock images because people will feel more at ease with seeing your images and feel they can relate to you more easily. 

Although this is only optional, choosing not to skimp on producing bespoke high-quality images for your website can be a plus factor if done properly. Meaningful images can help you reach your business goals. Poor quality and obvious stock images can hold you back.  

We now live in an era of high definition. If your website is filled with low-resolution photos, it will make your website seem old or ineffective. 

Video is very important too. Get some bespoke video content onto your website.

Also, use a bespoke website design, do not undo all of your hard work by using a generic theme.

Get search engines to notice you and eventually promote you.

Google Local Business is a free service, so make sure you enter all of your business’s details onto it and keep it up to date.

Regularly post on Twitter, Facebook and LinkedIn and get these referenced on your website.

Search engines like to see you are active and social media is a great way of showing you are engaging with people on the internet.

Provide Search Engines with more reasons to promote you against your competitors

Update your website’s content regularly. Create a blog or case studies section that you can regularly add content to. Constantly update your products and services too.

If you frequently update your website, search engines will be aware of this and regularly keep checking your website.

This will instil confidence in search engines that you are active, making them more confident in promoting your website and subsequently your business.

Maintain your website and make sure that you have your website regularly backed up.

Regularly backing up your website will come in handy. For instance, if your website gets hacked or loses valuable data, the backup can help solve your problems. As a matter of fact, backing it up doesn’t take too long. You only need a few minutes to complete the entire process. 

Everybody makes mistakes every now and then. This may come in situations like creating changes that interrupt the functionality of your system or deleting an essential website file. Backing up your website will help you guard your asset against that kind of human error. It is true that there are many ways to address these errors but only a few options are as efficient as reestablishing a previous backup. 

Updates are important in keeping your website functioning smoothly but in some cases, something may go unexpectedly wrong. So that you can reverse any type of problem caused by updates, an automatic backup system will come in handy. This will help you update the key components that run your website and present a restore point that can be made available to you. But before you start working on your website, make sure to manually back it up. 

Data is very important and one reason for maintaining a backup system is to prevent any loss of data. A fully backed up website will not only keep your personal data safe, it will also keep other essential and sensitive data that runs your business safe and accessible.

If your website is running on WordPress or other content management systems, you are probably relying on many add-ons such as plugins and themes. These tools make your life so much easier but whenever you install a new add-on to your website, it may contain elements that may not be compatible with your existing plugins. Although adding new plugins may affect your current website ecosystem, it doesn’t mean you have to totally avoid it. You just need to review them and be sure they will not affect your system in a negative way. Checking out ratings and reviews is a good thing to do, and make sure the developers are frequently updating your preferred add-ons. 

If your website is infected with malware, you need to make your website clean. Although this is not an easy task to do, a backup will help make things easier and faster. 

If you are worried about your website’s security, feel free to contact Midwinter Web Design and their team of highly-qualified web design experts will help and advise you on how to address your needs and problems.

http headers

What happens when your HTTP headers are hacked….did you even know they could be? Do you even know if your headers are secure?

Do you even know what I mean when I say that? It could even happen if your site displays the ‘s’ as in HTTPS…

Some people will, and some won’t, yet many people don’t realise the issues that this can cause if your headers are hacked.  The worrying thing is, that it can happen to anyone even if you are a person who works within or even owns a technology business. 

web design fundamentals

The fundamentals of web design

The success of your website will depend upon many things but a large extent can be attributed to its design. Although visual design is a great contributing factor to its effectiveness, other factors like website utility and usability are also a large influence on your success. 

Think of your website as a product endorser or spokesperson. It is the very first thing that your customers will notice when they first encounter your business. They say that ‘first impression lasts’ and this is also true with web design. 

You have to live up to the impression and expectations of your customers or else, they won’t hesitate to walk away. It is therefore essential to design your website with adequate understanding and caution.

You may feel like your website needs a refresh, or perhaps you don’t have one yet and you’re looking to create one - whatever your reason, there are some fundamental things you need to know about web design before creating your website.

web design software

What web design software is good for beginners?

There is no doubt that the internet has changed the world. This is even more true when you think of the subsequent developments it has led to, such as social media platforms or video call tech.

 e-commerce site

Is an e-commerce site right for you?

E-commerce, also known as e-business, simply refers to the buying and selling of goods and services via an electronic medium, usually the internet. e-commerce is basically what we know as online shopping, and you may be wondering if an e-commerce site is right for you and your business.

What to consider when hiring a web design agency

What to consider when hiring a web design agency

A quick google of ‘web design agencies near me’ will most likely return a flurry of results, but how do you know which web design agencies in your area are trustworthy and give high-quality results? Here are 4 key questions to ask when looking for the right web design agency for you.   

The Importance of a Responsive Website

The Importance of a Responsive Website

Most people agree that if you are running a business it is important to have a website.

This provides you with an online presence and a place customers and potential customers can come to identify the services or products that you sell.

However, when designing your website, your customer should be at the forefront of your mind.

Why relevant content on your site is important

Why relevant content on your site is important

Recently, web design trends have placed emphasis on making websites more visual and doing away with a lot of content. While this will make for a very attractive website, it could end up hurting your rankings on search engines. Having a site that looks good doesn’t always get you noticed.

Content is hugely relevant, not only for search engines but also for people visiting the site as well. Here we are going to look at a few of the reasons why relevant content on your website is so important.

SSL

What is an SSL Certificate and why does your website need it?

SSL stands for Secure Socket Layer and serves as additional security for your site. If your website has an SSL Certificate, data and any sensitive information that is passing between server and browser are protected and unavailable for interception by the third party.

Simply put, an SSL Certificate is that extra layer of security that secures the transfer of valuable information between two parties and websites which have an SSL Certificate have their addresses starting with https://.

Top 5 Reasons why your business needs a website

Top 5 Reasons why your business needs a website

If you are looking to develop your brand and increase your digital presence, conduct online marketing and capture customers, the first step is to build a website for your business.

There are many reasons as to why online visibility is vital; here are the top five:

Is your website mobile friendly?

Nowadays, everyone spends time on their mobile; so much more than desktops (excluding in the workplace, of course).

If you want your business website to be as efficient as possible and reach maximum audiences, ensuring it’s mobile friendly should be number one on your list.

There’s a few ways in which you can do this, and it’s easier than you think.